Engagement Marketing Seminar

Engagement Marketing Seminar
When:             Thursday, November 15, 2012
Where:            Chamber Training Room
Time:               4:45 - 6:45 pm
Facilitator:      Guy Steeves, Regional Director of Development, Western Canada, Constant Contact
Cost:                Members $20.00 (+HST), non-members $30.00 (+HST)

Call the Chamber office to register: 250-756-1191 

The Power of Engagement Marketing
How a Small Business Wins in a Socially Connected World
 
Small businesses, associations and non-profits should think about Engagement marketing as a key component of their online marketing strategy and to focus on using both Email & Social Media Marketing to maximize the benefits.
 
If you are looking to generate more positive referrals through online and offline marketing activities, including social media, email newsletters, surveys, events and blogs, engagement marketing, when done well, can become the single best source of new customers, members or donors for any small business or organization. 

We will talk about the the Engagement Marketing Cycle:
 
The cycle is made up of three components:

1. Create a WOW! Experience (in small ways and large) that create an opportunity for you to
2. Enticeyour customers to connect with you (be sure to tell them what they’ll get when they connect with you, and be sure that what they’ll get will be of value to them) and then
3. Engagewith them, by delivering that content and the interactions that will inspire them to participate and to take action.