BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20121116T004500Z
DTEND:20121116T024500Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Engagement Marketing Seminar
DESCRIPTION:Engagement Marketing Seminar\n\nWhen:             Thursday\, November 15\, 2012 \n\nWhere:            Chamber Training Room\n\nTime:               4:45 - 6:45 pm\n\nFacilitator:      Guy Steeves\, Regional Director of Development\, Western Canada\, Constant Contact \n\nCost:                Members $20.00 (+HST)\, non-members $30.00 (+HST)\n\n\n\nCall the Chamber office to register: 250-756-1191 \n\n\n\nThe Power of Engagement Marketing\n\nHow a Small Business Wins in a Socially Connected World\n\n \n\nSmall businesses\, associations and non-profits should think about Engagement marketing as a key component of their online marketing strategy and to focus on using both Email & Social Media Marketing to maximize the benefits.\n\n \n\nIf you are looking to generate more positive referrals through online and offline marketing activities\, including social media\, email newsletters\, surveys\, events and blogs\, engagement marketing\, when done well\, can become the single best source of new customers\, members or donors for any small business or organization.  \n\n\n\nWe will talk about the the Engagement Marketing Cycle: \n\n \n\nThe cycle is made up of three components:\n\n\n	\n		Create a WOW! Experience (in small ways and large) that create an opportunity for you to \n	\n		Enticeyour customers to connect with you (be sure to tell them what they'll get when they connect with you\, and be sure that what they'll get will be of value to them) and then\n	\n		Engagewith them\, by delivering that content and the interactions that will inspire them to participate and to take action.\n\n \n\nWhen you do these things\, you'll have created a cycle that will keep them coming back ideally to buy from you\, use your service\, donate\, etc.  The best part?  It becomes an ongoing engine for your business growth.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size: 14px"><strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Engagement Marketing Seminar</span></span></strong><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">When:&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Thursday\, November 15\, 2012 </span></span><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Where:&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Chamber Training Room</span></span><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Time:&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></strong><span style="color: black"><span style="font-family: calibri\, sans-serif">4:45 - 6:45 pm</span></span><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Facilitator:&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Guy Steeves\, Regional Director of Development\, Western Canada\, Constant Contact </span></span><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Cost:&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></strong><span style="color: black"><span style="font-family: calibri\, sans-serif">Members $20.00 (+HST)\, non-members $30.00 (+HST)</span></span></span><br />\n<br />\nCall the Chamber office to register: 250-756-1191&nbsp\;<br />\n<br />\n<span style="font-size: 14px"><strong><span style="color: black"><span style="font-family: calibri\, sans-serif">The Power of Engagement Marketing</span></span></strong><br />\n<strong><span style="color: black"><span style="font-family: calibri\, sans-serif">How a Small Business Wins in a Socially Connected World</span></span></strong><br />\n&nbsp\;<br />\n<span style="font-family: calibri\, sans-serif">Small businesses\, associations and non-profits should think about Engagement marketing as a key component of their online marketing strategy and to focus on using <strong>both</strong> Email &amp\; Social Media Marketing to maximize the benefits.</span><br />\n&nbsp\;<br />\n<span style="font-family: calibri\, sans-serif">If you are looking to generate more positive referrals through online and offline marketing activities\, including social media\, email newsletters\, surveys\, events and blogs\, engagement marketing\, when done well\, can become the single best source of new customers\, members or donors for any small business or organization.&nbsp\; </span><br />\n<br />\n<span style="font-family: calibri\, sans-serif">We will talk about the </span><span style="font-family: calibri\, sans-serif">the <strong><em>Engagement Marketing Cycle: </em></strong></span><br />\n&nbsp\;<br />\n<span style="font-family: calibri\, sans-serif">The cycle is made up of three components:</span></span><br />\n<ol>\n	<li style="line-height: 115%">\n		<span style="font-size: 14px"><span style="font-family: calibri\, sans-serif">Create a WOW! <strong><em>Experience</em> </strong>(in small ways and large) that create an opportunity for you to </span></span></li>\n	<li style="line-height: 115%">\n		<span style="font-size: 14px"><strong><em><span style="font-family: calibri\, sans-serif">Entice</span></em></strong><span style="font-family: calibri\, sans-serif">your</span><span style="font-family: calibri\, sans-serif"> customers to connect with you (be sure to tell them what they&rsquo\;ll get when they connect with you\, and be sure that what they&rsquo\;ll get will be of value to them) and then</span></span></li>\n	<li style="line-height: 115%">\n		<span style="font-size: 14px"><strong><em><span style="font-family: calibri\, sans-serif">Engage</span></em></strong><span style="font-family: calibri\, sans-serif">with</span><span style="font-family: calibri\, sans-serif"> them\, by delivering that content and the interactions that will inspire them to participate and to take action.</span></span></li>\n</ol>\n<span style="font-size: 14px">&nbsp\;<br />\n<span style="font-family: calibri\, sans-serif">When you do these things\, you&rsquo\;ll have created a cycle that will keep them coming back ideally to buy from you\, use your service\, donate\, etc.&nbsp\; The best part?&nbsp\; It becomes an ongoing engine for your business growth.</span></span>
LOCATION:Chamber of Commerce Training Room 2133 Bowen Road
UID:e.1345.51
SEQUENCE:3
DTSTAMP:20260423T071751Z
URL:https://members.nanaimochamber.bc.ca/events/details/engagement-marketing-seminar-11-15-2012-51
END:VEVENT

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