INSPIRATION & MOTIVATION EVENT #2: "HELPFULNESS IS THE NEW HUSTLE" - ISABELLE MERCIER TURCOTTE
HELPFULNESS IS THE NEW HUSTLE
How To Rapidly Grow Your Business, Impact, And Influence In Any Economy –
By Serving Not Selling.
Is your marketing so helpful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time.
Audience members will:
• Learn why the fight for attention is getting more difficult every day and why most marketing and communication efforts FAIL.
• Discover the simplest yet most untapped marketing formula to rapidly grow your business, impact and influence and turn your customers into raving fans and your raving fans into customers.
• Learn easy to implement and cost-effective marketing ideas designed to build trust, engagement and influence. Helpfulness is the greatest untapped currency of our fast-paced modern world. The brands that are designed to make life better are and will always continue to be able to thrive in ANY economy.
Brand Positioning Strategist & Business Growth Catalyst
As one of the most inspirational branding, marketing and customer experience keynote speakers, Isabelle is a ‘no-nonsense’ dynamo, born to catapult passionate entrepreneurs and thought leaders to build businesses and brands designed to make life better.
She is one of North America’s Top Business Influencers, bestselling author of the marketing and business book: The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy. As a two-time TEDx speaker with over 2.5 Million views, and TV show host, Isabelle’s sole purpose is to help entrepreneurs and business leaders become and remain The First, The Best or The Only.
She co-founded her first business a few years out of her teens, and quickly became one of the most awarded branding firms in Canada including Canada’s Best SME Entrepreneur Of The Year. She brings over 25 years of branding, marketing and customer experience expertise, and has worked with more than 500 companies, including some influential and iconic brands like A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few. In her keynotes and webinars, Isabelle teaches how to grow businesses and brands that are designed to thrive in any economy by becoming and remaining The First, The Best or The Only.